Shoppers who are buying health products up to a certain limit will be rewarded with extra bonus pills. In fact, the extra bonus pills can be redeemed at the next immediate purchase. However, the quantum of extra bonus pills is purely dependent on the original purchase. In a similar fashion, customers are rewarded with points for every single purchase; if at all the purchase exceeds a particular amount. These points should be allowed to accumulate right up to a redeemable limit, upon which it can be redeemed at any purchase thereafter.